Internet Marketing Project Coordinator
Internet Marketing Project Coordinator
Company:
Omni Financial
Location:
New Rochelle
NY
US
Category:
Marketing
Degrees Required:
Not Specified
Employment Type:
Full-Time
Manages Others:
No
Requirements:
Requirements
- In-depth understanding of all of the following, and exceptional understanding of at least one:
- Search Engine Optimization
- Pay-Per-Click Marketing
- Conversion Optimization
- Email Marketing
- Social Media Marketing
- Web Analytics reporting
- 2 to 3 years hands-on experience in internet marketing/E-Commerce.
- Strong background with project management concepts, methodologies and online tools.
- Must have experience and knowledge of web analytics tools such as Google Analytics.
- SEO/SEM (Search Engine Optimization) and social media experience.
- Be knowledgeable with data and leverage analytics tools and resources (Google Analytics to understand and optimize the performance of marketing campaigns
- Extreme attention to detail.
- Ability to work both individually and as part of a team.
We offer a Monday through Friday 8:00 AM to 5:00PM workweek. Paid holidays, vacation time, sick time, 401K, medical, and holiday bonus. Work in a friendly environment. Dress is business casual. Free parking. Salary commensurates with experience.
Please email cover letter and resume to [Click Here to Email Your Resumé]. No agencies, please.
Omni is an Equal Opportunity Employer.
Requirements:
INTERNET MARKETING PROJECT COORDINATOR
End the Commute!
We are conveniently located in New Rochelle, NY (Westchester County) near Metro North, I-95, and public bus transportation.
Omni Financial, a leader in military consumer finance for over 61 years, is looking for a highly energetic full time Internet Marketing Project Coordinator to spearhead projects internally while interfacing with our outside Internet Marketing Agency. The ideal candidate is reliable, outgoing, self-motivated individual with great organizational skills, good personal credit, works well in a team environment and has experience coordinating, monitoring and reporting on Internet marketing campaigns.
The Job Role
Working in coordination with our outside Internet Marketing Agency to:
- Develop a deep understanding of Omni's business in order to identify opportunity in the digital environment.
- Coordinate with a wide range of people, including internal teams and departments in order to facilitate online project development and implementation.
- Establish online target goals, objectives and strategic initiatives.
- Traffic projects through internal departments.
- Deliver scheduled reporting of results to all business levels to communicate performance of interactive programs and initiatives
- Monitor and analyze status reports to assess key performance indicator performance and communicate results to all business levels.
- Create and manage high volume PPC campaigns with large budgets on Google, Yahoo and MSN.
- Assist with analyzing and track data to maximize the performance of each campaign to achieve revenue, profit and growth goals.
- Research, identify and execute on testing new online marketing channels to drive traffic and revenue.
- Manage and launch marketing programs, projects and new channels in SEO, SEM, PPC, PPP, CRM (including but not limited to: keyword expansion, account restructure/clean up, ad-copy optimization, performance analyses, landing page optimization and bid management)
- Understand the competitive landscape and identify opportunities to grow and gain market share
- Create offers and promotions and identify internet marketing channels and programs through which these offers and promotions can be executed to increase revenue
- Assist with developing testing plans and execute new online marketing programs, such as display, social ads, re-targeting and mobile ads, etc
- Take initiative to help formulate strategies/plans around future online marketing programs and opportunities
- Analyze/Interpret Website Traffic Trends
- Implement SEO strategies Set-up and optimization of PPC campaigns
- Set-up and testing to increase conversion rates
- Plan/implement e-mail marketing strategies
- Day-to-day management of social media accounts
- Web Analytics reporting
- Create and oversee specific strategies for all social media outlets including but not limited to Facebook, Twitter, Groupon, Four Square, Yelp, YouTube and more.
